Massolino
Massolino
The name sounds like a trendy label, but it belongs to a family that has focused on continuity for over 100 years. Massolino is among the top Barolo producers. The cru sites around Serralunga d'Alba produce award-winning top wines such as Parafada and Vigna Rionda.
Franco Massolino looks like a studious man and speaks as if he often gives speeches in parliament. He doesn't like to rest on his laurels. He prefers to work on optimizing his wines. "Even my great-grandfather was
innovative. In 1896 he founded our winery, and shortly thereafter the 1898 Barolo went down in our family history as the wine of the century." Massolino wants to establish Barolo more firmly internationally and therefore offers fresh, elegant wines. They also appeal to a young audience, as was recently observed at a blind tasting of "great wines": prospective Zurich catering experts chose Massolino's Barolo Vigna Rionda as the winner.
"To produce wine with passion in its area of origin, preserving the typicality of the autochthonous vine, convinced that there is a deep and tangible bond between the vines, the hills and the winegrowers."
Philosophy of the Massolino family, Barolisti
The winery is located in a scenic setting. The terrace overlooks the central Barolo growing area. The Nebbiolo grape is very demanding, Franco explains. "There are cru sites here with special soil conditions. But just a few meters away, you can make a good Barolo, but not a Cru!" Grass grows between his vines. It improves moisture retention - with amazingly positive effects on the grapes. "We tend our vineyards like gardens, because the grapes are our roses!" Asked about global warming, he turns his gaze toward the sky: "Thank God, the effects here are rather positive - apart from the increased hailstorms we experienced." Still, he doesn't want to put up anti-hail nets. They filter the sunlight, which can result in a loss of quality in the grapes. "Time to eat," Franco thinks. After a walk through the medieval center of Serralunga, he leads us to the inviting trattoria "Cascina Schiavenza". With our cold appetizer we drink Massolino's Dolcetto, an ideal daytime table wine with class. Franco chats about a phenomenon in this picturesque village: the inhabitants of Serralunga d'Alba enjoy excellent health into old age. He also knows why this is so: "Pane and salame, accompanied by a glass of Massolino Barolo!" Gianni promises to make this elixir of life known among young Zurichers as well, and Reto swears he would have become a Massolino customer much earlier, "but your wine labels were then, scusa, deep night!" Franco laughs out loud and donates a bottle of his legendary drink of the gods: a Barolo Cru Rjonda 2005. Just like that, "per festeggiare la vita!"